Describe the ideal visitor to your website.
Consumers or other businesses? Fashion-forward
or more conservative? High-end or budget?
Local to you or far-flung? Young or old?
When your ideal visitor arrives, what frame of
mind are they in? Seeking information? Ready
If your ideal visitor visited your website, what would
you want them to do before they left? Contact you?
Book an appointment? Make a purchase? Subscribe
to your newsletter?
Which social media channels (if any) do you think
your ideal visitor spends time on? Are you already
interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write
about your industry?
Give us the lay of the land. Tell us about your
industry and how you fit into it. Newcomer
or established? Local, regional, or national?
Artisanal or mass market?
What brands and/or individuals do you
What brands and/or individuals would you
consider to be design inspiration?
What makes you or your business unique/
Do you already have an existing website or domain?
Will anyone else, such as partners or employees,
need administrative access to the website?
Will you be able to provide assets for your website?
This would include: all copy (bios, headlines,
products, about pages, etc.), images, and a logo or
Anything else you’d like to tell us about this project?